Fractional,
Functional,
Innovation.

Creativity is not soft.
It’s strategic.

We help businesses embrace AI by rediscovering that right brain mindset of innovation that was the foundation of their success.

Where others build AI to optimize processes, we use it to unlock human potential.

How can Main Street respond to the threat of being left behind by Artificial Intelligence?

Foster Creative Intelligence, to embrace change, and learn to innovate… faster than ever.

About Us.

We're not consultants. We're collaborators.

We are thought leaders, engineers, advocates, creatives, & builders —
working at the intersection of strategy, systems, and imagination.

We're Creativity Advocates
Before we automate, we imagine.

Smiling.Rocks defends the most endangered asset in modern business—original thought. We champion right-brain creativity inside left-brain organizations, helping teams reconnect with their inventive instincts and act on them.

We Practice Functional Innovation
We talk about the future & build it.

Innovation only matters if it ships. We turn bold ideas into working systems—real automations, real tools, real change. Every engagement ends with something useful, usable, and yours.

We're Teammates, Not Vendors
Embedded. Aligned. Accountable.

We show up like we're on payroll—because your outcomes are ours. That means no handoffs, no ego, no black-box consultants. Just practical builders who help your team grow its own creative-AI muscle.

What we do.

We turn creative potential into real results with a blend of embedded talent, hands-on coaching, and build-to-own automation. Every service begins with discovery and ends in transformation.

Creative Discovery

Creative Discovery

Uncover the ideas that matter.

We help you reveal opportunities, with decades of experience in creative discovery workshops, to surface the wins you didn't know were possible.

Embedded Advocacy

Embedded Advocacy

Fractional wisdom & Full-time momentum.

We embed within your team to guide direction, unblock decisions, and actively promote creative problem-solving from within. AI sovereignty is a team sport we play together.

Solution Architecture

Solution Architecture

Build what your business actually needs.

From prototypes to production-ready tools, we design & architect lean, sustainable systems that we build together and you own & scale with your team.

Say hello.